Paid Media &
Performance Marketing
Over the past five years, I’ve planned, launched, managed, and optimized paid digital campaigns for more than 100 client accounts across a wide range of industries. My experience includes Meta, TikTok and LinkedIn advertising, lead generation, brand awareness, website traffic campaigns, campaign optimization, reporting, and performance analysis.
Areas of Experience
Campaign Strategy
- Campaign planning
- Audience research
- Budget recommendations
- Funnel planning
- Campaign objectives
Paid Advertising
- Meta Ads
- LinkedIn Ads
- Lead Generation
- Traffic Campaigns
- Brand Awareness
- Engagement Campaigns
- Remarketing
Optimization
- Creative testing
- Audience refinement
- Budget optimization
- Performance monitoring
- Ongoing recommendations
Reporting
- GA4
- Meta Insights
- Looker Studio
- TapClicks
- Client presentations
Average Monthly Campaign Performance
These averages represent the typical performance of campaigns I manage across multiple industries and objectives. Individual results vary depending on campaign goals, audience, creative, and budget.
CPC
$0.25
CTR
4.2%
UCTR
2%
My Approach
Discovery
Understand the client’s goals, target audience, budget, and campaign objectives.
Strategy
Recommend the appropriate campaign objective, audience targeting, placements, and budget.
Campaign Setup
Build campaigns in Meta Ads Manager, implement tracking, and prepare ad creative.
Launch
Review campaign settings, complete quality assurance, and launch campaigns.
Monitor & Optimize
Track key performance indicators, test creative, refine audiences, and optimize budgets.
Reporting
Analyze results, build performance reports, and provide recommendations for future campaigns.
Tools
01
Meta Recruitment Traffic Campaign (coming soon)
Developed and managed ongoing Meta advertising campaigns for a provincial recruitment initiative with a monthly budget of up to $10,000. Focused on driving website traffic, maximizing reach and impressions, and continuously optimizing campaign performance through audience targeting, creative recommendations, and ongoing monitoring.
02
Meta Retail Traffic Campaign (coming soon)
Created and optimized paid Meta campaigns for a retail business to increase brand awareness and drive qualified traffic to their website. Managed campaign strategy, audience targeting, creative recommendations, and performance reporting across multiple seasonal promotions.
03
LinkedIn Advertising (coming soon)
Planned and managed LinkedIn advertising campaigns designed to increase brand awareness and website traffic among targeted professional audiences. Developed audience targeting strategies, optimized campaign performance, and monitored key performance metrics throughout each campaign.
04
Building Performance Dashboards (coming soon)
Designed interactive Looker Studio dashboards to transform campaign data into clear, actionable reports for clients. This project showcases custom reporting, KPI tracking, data visualization, and performance analysis across multiple digital advertising campaigns.
05
Designing High-Performing Ad Creative (coming soon)
Created paid advertising creative for a variety of industries, including static images, carousel ads, and short-form video. This project explores creative strategy, messaging, and how different ad formats support campaign objectives across Meta platforms.